Bust A Move: Halifax Chicks edition

by Kimberly on October 22, 2009

Photo credit: Magnus. from Flickr

Photo credit: Magnus. from Flickr

What do Richard Simmons, the Guinness World Records, and Young MC have to do with each other?

Bust A Move!

On Monday night, Halifax Chicks were invited to a special tweetup at ONYX Dining Room & Cocktail Bar. It was a slight departure from our regular monthly events. Ben Boudreau from the local branding agency Revolve was brave enough to break our cardinal rule for Halifax Dudes by showing up without high heels. We forgave him this transgression because of the wonderful woman he had brought with him as a guest speaker (plus it didn’t hurt that he bought us all a round of fancy drinks and snacks).

Enter Bust A Move. A unique fundraising event that will donate 100% of the proceeds to charity. All the while they’ll be attempting to break two Guinness world records while having a heck of a lot of fun with none other than Richard Simmons leading one of the sessions!

Ambitious? Maybe. But you know what the best part is? It’s changing the current model of fundraising where sometimes as little as 50% of the proceeds go to the charity. And it’s a home grown idea. That’s right: born right here in Nova Scotia.

Why is it so important?

Every year in Nova Scotia, 700 women are diagnosed with breast cancer. Every second day, one of these women dies.

All proceeds raised by Bust A Move teams will go toward the purchase of a much needed digital machine for mammograms, thus increasing output by up to 75%. This one piece of equipment will allow the QEII and IWK Foundations to raise the standards across all levels of breast health.

That’s huge.

The event takes place on January 30, 2010. Up to 1,000 participants will converge on the Metro Centre in teams to literally bust a move for six hours. Check out the Bust A Move blog, follow them on Twitter, join the Facebook group, put this badge on your blog:

BAM Badge

BAM Badge

If you can afford to donate, please consider supporting the Halifax Chicks team. Or, even better, register your own team. Whether you can physically participate in the event or not, let’s band together as a community to help get the word out, meet the goals and turn heads in the rest of Canada.

In the meantime, I’ll leave you with this Bust A Move flash mob that appeared at the Halifax Shopping Centre earlier this week:

Kimberly Walsh is a publishing label executive at Fierce Ink Press. You can follow her on Twitter @AliasGrace.

{ 7 comments… read them below or add one }

Melanie October 22, 2009 at 2:19 pm

Great post – I’m so excited to be raising money for this event. In addition to the rarity of having 100% of the funds going to the cause, something that really stands out for me is that we have a tangible goal. In supporting this cause (whether by donating, participating or spreading the word) we will be bringing much needed digital mammography equipment to the QEII and increasing the volume of mamoagrams in our own city/province by 75%.

It’s nice to know exactly where our fundraising dollars are going at the end of the day, and to be able to benefit from them personally.


witchypoo October 22, 2009 at 2:22 pm

Hey! Who got the flowers in their martini? I got a piece of watermelon!
Great presentation, great campaign.


Ben October 22, 2009 at 2:26 pm

Wow…it’s all kind of crazy when you see it all in one post, isn’t it?

Thanks so much for posting AND participating! It’s going to be an absolute blast. I don’t think you’ll find that sort of energy and excitement anywhere else in Atlantic Canada.


shelagh October 22, 2009 at 2:44 pm

Woot! Thanks for posting all this. Exciting and sooooo worthwhile.


nataliejoan October 22, 2009 at 3:27 pm

Let’s go HalifaxChicks! Great post. I’m looking forward to participating.


Nancy's sister Jane In Ottawa October 22, 2009 at 3:37 pm

sniff sniff. I want to be a Halifax Chick!! Fantastic post, fantastic cause and I look forward to all the details. Glad Nancy found you!!

JANE in Ottawa


Kimberly October 23, 2009 at 7:24 am

Melanie: The fact that 100% of the funds raised are going directly to the purchase of this much needed equipment should be reason enough to support the cause. Everything else is fantastic icing!

witchypoo: No flowers in the drinks. Sometimes I have to reach into Creative Commons licensed photos to capture the ideas because my iPhone camera often doesn’t cut it.

Ben: Unfortunately, I’m not going to be able to physically participate but you can be sure that I’ll be sponsoring the Halifax Chicks team and doing my part to spread the word.

Shelagh: Thanks for taking the lead on the Halifax Chicks team!

nataliejoan: It’s going to be a fantastic event. I can’t wait to see what else the Bust A Move people have lined up in the upcoming months.

Nancy’s sister: If you ever visit Halifax you can be an Honorary Halifax Chick! :-)


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